The Moe-ization of Western Animation

By: Dylan Hysen


If you’ve watched any anime over the past 10 years, any at all, you’ll know of a stark difference between it and Western animation… it’s way cuter! At some point during the 2000s, Japanese animation trended more heavily towards cute, moe character models, and towards plots that feature those characters doing everyday life things, rather than more typical action plots of the past. Well, this moe-ization has finally made its way outside of Japan and over the past few years has firmly supplanted itself in Western animation.

pd253Is this a good or bad thing? I don’t know, and that’s not the point of this article. The point is to convince you that this is an actual trend that’s occurring outside of Japan. Let’s start with Cartoon Network, where this is the most obvious. CN’s go-to new show type is now apparently a chibi-stylized, slice-of-life reboot of one of their previous shows that used to be more action-oriented. Sounds exactly like what I described happened in the 2000s in Japan, only in a way more condensed and immediate fashion. Teen Titans Go!, the new Powerpuff Girls, and an upcoming Ben 10 reboot all follow this exact model. I can only speak in detail for the new PPG, which features more stylized, appealing character designs, in a show that is way more character-centric than the original. This makes for a much “lighter” and fun viewing experience, one seemingly geared more towards younger audiences (even though that’s not really the audience of many of these types of shows in Japan). The most notable thing about this is certainly how fast Cartoon Network’s programming has pivoted towards this style. We’ll see if this is a permanent new direction for the network, although one has to imagine not every single one of their new programs will go in this direction.

pd208Outside of Cartoon Network, the trend isn’t as clear and distinctive. Over at Disney, I think Star vs. the Forces of Evil most embodies this, mostly from the character model of its main character. Star’s character model is so obviously designed to be maximum-cuteness, and the show’s mythology is even completely based around that original design. From the hearts on her cheeks to her Butterfly last name, character design came first and the mythology was built around it. Star’s world is also very bright and colorful to match her model.

pd159Cute-character-modeling first also can be seen overseas in France’s Miraculous Ladybug. In Ladybug, Marinette and Adrien’s character models are intended to be maximally appealing, and so are their superhero persona models. Ladybug started with a design for Marinette in her superhero form, as a cute girl in a Ladybug suit (because moe), and then the show’s mythology came next. Much like StarLadybug’s world grew completely out of this character-modeling, in this case in the form of sleekness and appeal.

All three of these shows have found success in their storytelling because they understand what they’re doing. PPG is completely character-first, Star is highly energetic, and Ladybug is flashy and surface-level (in a good way). All three have based the fundamentals of their shows around the premise of cuteness, in three different forms. All three have pulled it off. Moe has legs in the West: it can be applied in different ways to different, successful effects. One way that hasn’t been applied from any of these? Plot-oriented narrative, which is also mostly true in Japan (there are big exceptions though like Puella Magi Madoka Magica). If this trend continues in the West, we many find shows like Avatar: The Last Airbender a thing of the past. That is, unless the industry finds creative ways to adapt this moe-ization in the future.

Dylan is a software developer from the DC area who hosts the Overly Animated podcast discussing everything animation.



  1. Samantha says:

    Hi Dylan! Never commented before, but I listen to the podcast all the time. I think “moe” character models in western animation is one of the many ways anime has influenced cartoons. Remember the super chibi shorts from Avatar? I don’t know if this trend means an end to deeper storytelling. Shows like Steven Universe, Voltron, and arguably Star and Ladybug work towards a deeper narrative, but in a different way than Avatar.

    • Dylan Hysen says:

      Hi Samantha, thanks for commenting! The Avatar chibi shorts are a good point, this influence goes back a little bit but has definitely picked up recently. I think SU and Voltron don’t follow this pattern and are exceptions to the rule, Voltron especially. Other than it and like Star Wars Rebels, what straight action plot animated shows are left here? Certainly there can be deeper narratives at play, but are plot-primary shows dead with this new trend?

      • Marquise says:

        Oh yes I miss the heavy plot/action era of Cartoons that deviated from the norm of cliché stories…2009-2012 on Cartoon Network more specifically was a good time IMO,”Green Lantern”,”Young Justice”,”Generator Rex”,”ThunderCats”reboot”..I’d recommend you look into some of those if you haven’t already Dylan 🙂

        • Dylan Hysen says:

          I was a big fan of Young Justice, and I’ve heard good things about Green Lantern, may go back and check it out at some point.

    • John aka Resender aka Johnny Bravo says:

      But western animation also influenced eastern animation.
      For this I’m reaching to a time just before I was born, the late 1970’s early 1980’s
      Japanese animation or anime, for the first time started appearing on televisions in Europe.
      In France a studio decided to start a joint venture with a Japanese studio.
      It resulted in 2 show Ulysses 31 and the Mysterious Cities of Gold.
      Now both have a nice early electronic soundtrack backing the emotions and actions.
      This pushed anime to start using more music to evoke emotion.

      • Dylan Hysen says:

        For sure what I said is a simplification and only the past 10 years. There’s definitely gonna be influences on anime from Western animation. Interesting example you give.

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